Word: hooper
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Pollster Claude Ernest Hooper threw a new scare into radio broadcasters. In Manhattan at the start of 1949, he reported last week, radio had some 81% of the nighttime broadcast audience, television only 19%. But by year's end radio's share of the nighttime audience was down to 59%, TV's up to 41%. The Hooperating was just what TV hucksters had been waiting to hear. Their flat prediction: TV's current U.S. audience of 12 million persons will be trebled...
Retiring executives include John G. Simon '50, President; Sedgwick W. Green '50, Managing Editor; Thomas C. Simon '50. Business Manager; Jacques E. Levy '49, Photographic Chairman; Bayard Hooper '50, Associate Managing Editor; Donald Carswell '50, Sports Editor; and Edward M. Cowett '51, Advertising Manager...
...panel member on Woodrow Wilson's New Freedom. The biggest mail response was won by a discussion of Izaak Walton's Compleat Angler, but that was probably more a tribute to Panel Member Herbert Hoover than to Walton's book. Once, when Invitation was rated by Hooper, Racine's Phedre, for some unexplained reason, scored highest. Lowest was Mark Twain's Tom Sawyer...