Word: hooper
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Besides providing needed dollar income for Britain, the deal will help Schweppes' sales at home. Said Managing Director Frederick Collins ("Eric") Hooper last week: "The world's palate is getting sweeter . . . Where in some classes it used to be only beer, and in others spirits, now they are drinking more soft drinks. In some respects I think this is deplorable-but commercially it's wonderful." Schweppes, which does 46% of its business in tonic and the rest in a variety of mixers & soft drinks, thinks Pepsi production will give it a big new product to satisfy Britain...
...fizz back in is effervescent Eric Hooper, 60. Trained as a botanist, Hooper "wandered about for a time," met Department Store Magnate Frederick James Marquis, now Lord Woolton, and went to work for him without knowing what business Woolton was in. "When I showed up and found it was a shop," says Hooper, "I was absolutely horrified...
...Schweppshire Lad. By 1940 Hooper had succeeded Woolton as managing director of Lewis's, Ltd., Woolton's chain of department stores in northern England. In 1942 Hooper quit. "It was very rejuvenating, I thought, to chuck it all in the bag at 50 and start something new," Hooper explains. The something new was to mix in Tory politics (at which he still worked closely with Woolton). He became public-relations director for the Ministry of Works, and later boss of Britain's veterans' resettlement program. He started his own firm of business consultants and, with Julian...
While a daily review of radio and television offerings demands above all discerning humour, Crosby recognizes the constructive role of the critic as well. He vigorously assaults the "proof" of Hooper ratings that audiences are content with the present quality of broadcasts and asserts that adequate leadership from the broadcasters would free both mediums from tired patterns and poor quality...
Condemning the "Yok" jokes of the modern school, Wallach spoke against the "Hooper rating approach to humor." Humor, if it is genuine, must create enemies as well as friends. The humorits, he said, "must have their own concept of reality, and must defend...