Word: hooper
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Toast of the Town (Sun. 9 p.m., CBS Television). Hour-long variety show with August's top Hooper rating. Guest: Sister Elizabeth Kenny...
...Freeman (Amos) Gosden, 48, and Charles (Andy) Correll, 58, were making a bid to become the grand old men of television as well. Last week, after years of ups & downs, their show (Tues. 9 p.m., NBC) was well within the charmed circle of every radio poll (eighth on Hooper's list; second, according to Nielsen...
...keep it afloat Assistant Manager Charles F. Moberly Bell, onetime Cairo correspondent, teamed up with two high-pressure Yankee salesmen, Horace Hooper and William Jackson. They put the Times into the book business, with special editions of Encyclopaedia Britannica and the Times Book Club. The Times won back its reputation chiefly by its foreign coverage, which it could ill afford...
...works as promised, I.A.M.S. will be bound to affect the present polling systems that radio puts so much faith in. But radio's biggest pollster seems to be breathing easily. Said Claude Ernest Hooper: "We fully expect that every measurement we are making currently will still be continuing ten years from today." What's more, he added, Hooper has a similar device of its own-but "we anticipate that [it] will supply supplemental information only, if it proves useful...
...starting lineups: CRIMSON Visitors Lewis 11:59 Dear Simon C 3565 Dear Karson avc Dear Sack pic Dear Friedman abc Dear Hooper 400 Dear Glinn jl Dear Green 6A Dear Bell naps Dear Leavitt prex Dear Stein dunce...