Word: hooper
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...forget I'm not trying to get laughs. I'm not nervous. And anyway I'm pretty good in the ducking department." On the air, he sings a more modest tune: "It wouldn't surprise me if this program wound up owing Hooper ten points...
Last week Dr. George Gallup's Audience Research, Inc. (which has been studying the popular appeal of movies for about nine years) served notice that Mr. Hooper would have to move over in the radio field. Hereafter, sponsors will be supplementing their shoptalk about Hooperatings with a stunning new trade term that Dr. Gallup calls E.Q. (Enthusiasm Quotient...
...Gallup methods are as highfalutin as the language. A radio star's E.Q. is figured by equating the percentage of people who confess to having heard him (Gallup calls it "public familiarity") against the response he gets ("audience enthusiasm"). Unlike Hooper, who uses the telephone, Gallup will rely on house-to-house canvassing. He will make a distinction between programs that depend on a personality and straight musical or dramatic shows. Further, he will make tests to help sponsors find out what type of show will best suit the "personality" of the product (e.g., a children's program...
...carefully tabulating and "analyzing" Want-to-Hear, Gallup hopes to bring about a small revolution in radio ratings. Says he: "Both Hooper and Nielsen ratings are useful, but neither goes far enough. This new research is designed not only to tell the advertiser what his program is doing. We are moving into the whole area of what to do about...
...hours later, when all the clubbing and drubbing was over, the college boys had bowed to the clubmen. The flashiest player on the field was not a collegian or a graduate, but 17-year-old Billy Hooper, who looked out of place among his nine older Mount Washington teammates, but was right at home in the tussling. Hooper made half of his team's goals, scored the point that broke a tie 2½ minutes before the game's end. Score: Mount Washington 6, Johns Hopkins...