Word: hooper
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...virtual social recluse for several years after his first wife died, McCormick has mellowed and relaxed since December 1944, when he married his neighbor and onetime tenant, gay and gracious Mrs. Maryland Mathison Hooper. Last year he joined the Wheaton First Presbyterian Church, and plunged into an enthusiastic study of Presbyterian theology. Nowadays at Cantigny there are movies and a buffet on Friday nights, and the Colonel and his lady take frequent flying jaunts in his well-appointed Lockheed Lodestar. At his party last Christmas night (complete with boar's head and singers from WGN), he unbent...
...selling album of all time (800,000). His single record of the Anniversary Song (from The Jolson Story) was a best-seller in the U.S. and is currently No. 1 on England's hit parade. His guest appearances on the Bing Crosby show shot it to its highest Hooper rating. A patter record he and Bing Crosby made of Alexander's Ragtime Band and The Spaniard That Blighted My Life has sold 300,000 copies in two weeks...
...Hooper makes no attempt to judge a program's merit. The only thing radio men are panting to know is: "How many people listened?" The service makes no claim even to an answer on that. Each Hooper point does not necessarily equal a million listeners (e.g., 31,100,000 for Hope). Hooper says that that rule-of-thumb may be true, but as far as he is concerned, it is just a huckster's sales pitch...
Going on ten years old. the Hooper agency employs 500 people (including twelve experts in New York whose only function, says Hooper, is to smooth the ruffled hair of hucksters). Its income last year was $983,000. For 1947, things are looking...
...other cities Hooper provides surveys for local stations...