Word: hooper
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Johnson J. Hooper on census-taking in Alabama ("Bless your soul, honey, take a seat. Now do! Are you the gentleman that Mr. Van Buren has sent out? I wonder! Well, good Lord look down, how was Mr. Van Buren and family when you seed...
Adams lived in it for 80 years, until he died in bed in 1918. Most of those years, after his marriage in 1872, were bitter ones. One point at last made clear in this volume is that Marian Hooper Adams, his ailing wife, did not die from natural causes; she killed herself, with potassium cyanide. Says Editor Cater: "From this calamity Henry Adams was never to recover. . . . He was, in spite of his reserved self-possession, an emotional man. . . . [Thereafter] he never mentioned Marian's name, except on extremely rare occasions." Sculptor Augustus Saint-Gaudens was asked to design...
...Hooper] says that 92,550 homes are called each month [for Hooper's special Coast rating report] on the Pacific web coverage area. ... On a 30-day breakdown, it gives about 3,000 calls daily . . . on the entire Pacific Coast. That's 108 calls per half-hour period. The current report shows 35% average sets in use. That means less than 40 respondents giving the Pacific Coast pace for half-hour listening! ... On that small a sample, Mr. Hooper can get odds from any professional gambler that ... he will eventually hit a night when not one single respondent...
...Falsification and oversimplification!" retorted 48-year-old Charles Ernest Hooper. "In the first place, on the Coast we don't make a report on one broadcast because our sample is too small. We wait and make a monthly report, using the statistics on four broadcasts. In the second place, we don't make the same number of calls every hour. . . . We call somewhat more at night than during the day. At night we average 165 calls a half-hour -660 a month on any show in the report...
...number representing the percentage of radio sets-in-use which are tuned to any sponsored show, based on a telephone poll of listeners, conducted while the show is in progress by the research firm of C. E. Hooper...