Word: hooper
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...Henry T. Hooper...
...Hooper estimate. The comparatively small number of listeners was due to the broadcast's last-minute announcement...
...heavy (186 Ibs.) to lose a slipper without knowing it, Peary has had a Cinderella's good fortune. Since he left Fibber McGee & Molly as a straight man in 1941, his show has held its own among favorites. Last week, he entered the top 15 with a Hooper rating of 16.8. He is even better as a storyteller. He sings, growls like a giant, laughs like a villainous ogre, wails like a princess with a pea in her bed. His tag line: "By the way, you better . . . turn over the record . . . while I light a cigar...
...radio's newest and freshest programs, Request Performance (TIME, Feb. 11), was sacked last week by Campbell's Soup, effective April 21. Reason: the show's Hooper and Crossley ratings were not high enough...
...Were You Listening?" The two major radio pollsters, C. E. Hooper, Inc., and Crossley, Inc., compile their reports solely from random telephone calls. Hooper gathers its evidence by dialing 1,350 homes (per half-hour program) selected indiscriminately from telephone directories. Four questions are asked: "Were you listening to your radio?" "What program?" "Over what station?" "What is advertised?" To make this twice-monthly national poll, Hooper has representatives in 32 major cities...