Word: hooper
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Following in the footsteps of the Senior Album, the Red Book has decided to run competitions in the expectation of weeding out poor editors and coaxing better work from those who remain, George Hooper '45, Chairman of the Red Book, stated last night...
...want to overlook any promising men even if their prop school records aren't impressive," Hooper said. Last year all offices were filled by appointment, selection being based on the candidate's achievements in secondary school and overlooking enthusiastic men with little experience...
From the successful candidates Hooper will choose two assistant chairmen, an unspecified number of editors for the literary board, depending on how many turn out well, and a photo chairman. James McNulty '45, Business Chairman, will pick an advertising manager, a circulation manager, and as many more editors as there are promising candidates...
...George Hooper '45 of Weld Hall will be Chairman and James McNulty '45 of Thayer will be Business Manager of this year's edition of the Freshman Red Book and Register. Both men attended high schools and hail from small towns in Illinois...
...making his survey, Roper conducted 10,000 personal interviews all over the country, asked 630,000 questions, made 1,300 separate tabulations. Convinced of the value of his method, CBS in reporting on his findings pointed out: "The generally accepted program ratings (C.A.B. and Hooper) couldn't help us [in tracing net sales resulting from advertising and in checking the relationship between listening frequency and sales]. They check ... by telephone-either while the program is on the air (Hooper), or shortly thereafter (C.A.B.). And they cover only telephone homes in selected cities of over 100,000 population. Even...