Word: hoopes
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Dates: during 2000-2009
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Maybe you don't buy the off-court turnaround, but it's hard not to pull for a guy who is an underdog every time he laces 'em up. Iverson spends his nights jackknifing to the hoop, a tiny salmon challenging grizzlies twice his weight. By season's end, he looks like a man made of adhesive tape. Yet he won't miss games and hates resting so much that coach Brown knows, even in a blowout, it's easier just to leave the kid in. The rest of the NBA wishes he would show a little mercy...
...Hoop Dreams...
...like MTV to very basic questions of racial and sexual identity. There is an objectifying component to the kokujo's particular infatuation, and by definition that is dehumanizing. If you are saying a black is better than a white, that's racism, albeit through a twisted, hip-hop hula hoop. And isn't part of the appeal of these black Americans that they represent some taboo, the stereotype of potency and virility, combined with the perception that Western men are more romantic than Japanese...
...sector eagerly rooting for a comeback: athletic-apparel makers, who dream of a rerun of the mid-'90s Brand Jordan boom. You would too if your marketing fortunes were tethered to lesser hoop gods like Kobe, Shaq and Iverson. Jordan jerseys and T shirts are being ordered, sneakers designed, copy written in anticipation. "Michael Jordan coming back isn't even a national event," gushes an apparel executive. "It's global. He's a huge, free-standing business, and he pulls the rest of us along with him." Of course, if anything is dampening enthusiasm, it's the Wizards dull image...
...sector eagerly rooting for a comeback: athletic-apparel makers, who dream of a rerun of the mid-'90s Brand Jordan boom. You would too if your marketing fortunes were tethered to lesser hoop gods like Kobe, Shaq and Iverson. Jordan jerseys and T shirts are being ordered, sneakers designed, copy written in anticipation. "Michael Jordan coming back isn't even a national event," gushes an apparel executive. "It's global. He's a huge, free-standing business, and he pulls the rest of us along with him." Of course, if anything is dampening enthusiasm, it's the Wizards dull image...