Word: hooping
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Dates: during 2000-2009
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Starting in 2001, Nike coined a new phrase for its China marketing, borrowing from American black street culture: "Hip Hoop." The idea is to "connect Nike with a creative lifestyle," says Frank Pan, Nike's current director of sports marketing for China. The company's Chinese website even encourages rap-style trash talk. "Shanghai rubbish, you lose again!" reads a typical posting for a Nike League high school game. The hip-hop message "connects the disparate elements of black cool culture and associates it with Nike," says Edward Bell, director of planning for Ogilvy & Mather in Hong Kong. "But black...
...Kabul. Nongovernmental organizations complain that NATO is too thin on the ground to provide security. "The NATO Secretary-General said the alliance was ready" for an Iraq mission, says a top French Defense Ministry official. "But between Kosovo and Afghanistan, we have plenty to do." Secretary-General Jaap de Hoop Scheffer argues passionately for an alliance presence. "All the allies realize that the international community cannot afford to lose Iraq," he says. "We can't let that country develop into a failed state." The E.U.-U.S. relationship is also being tested over NATO involvement in Iraq. Even before the Iraq...
...Such political antics made little sense to Wania Monteiro, an 18-year-old from Cape Verde, one of the few residents of her African island nation to devote her life to tossing ribbons, hoops, clubs and rubber balls. It's hard for many Olympic fans to get overly excited about rhythmic gymnastics, a so-called sport that involves sequin-attired women contorting their bodies as if in a Cirque du Soleil performance. But Monteiro took her Olympic responsibility seriously, often training in a dilapidated gym with ceilings too low to accommodate a proper hoop or ball toss. In last week...
Harvard remained calm on the ensuing possession, intent to play keep away until the shot clock had been sufficiently consumed. With about 10 seconds left—and 35 ticks remaining in the game—junior captain Jason Norman took his defender to the hoop. His layup bounced off the backboard and rolled off the front iron, giving Yale one final chance...
Training camps are slated to start April 22, so Peljto would have had to miss the last month and a half of school, including commencement. In the end she decided to put off her WNBA hoop dreams for at least one year...