Word: hooping
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Harvard was extremely successful at aggressively attacking the hoop and getting to the free throw line, something the Crimson has not done for most of the season. The squad shot a season-high 35 free throws on the evening—but only managed to hit 22 of its attempts from the stripe, a mediocre 62.9 percent...
...Cusworth’s absence, Sullivan emphasized the necessity of getting to the free-throw line, and the Crimson responded. Harvard shot 29 free throws on the afternoon, making 21, both highs on the young season. The guards were particularly adept at slashing to the hoop and drawing contact, as senior guard Kevin Rogus went 4-of-5 from the charity stripe on the afternoon, while sophomore Jim Goffredo hit 7-of-9 free throws coming off the bench...
...those strutting pros and hardened fans in today's hoop arenas, and the chemistry is ripe for agitation. Games aren't mere athletic contests; they are in-your-face productions. Laser-light-show introductions, clatter-making Thunder Stix and scoreboard exhortations for more noise contribute to an atmosphere of confrontation. Players shooting free throws used to be accorded an almost respectful silence. Now fans attempt to distract them by jeering and waving towels. It doesn't work, but that doesn't stop the fans' behavior...
...victory by Giovacchini’s inspired performance. The point guard poured in 10 of the team’s 18 points in overtime, half of his career-high total of 20 points on the night. Taking over in the extra session, Giovacchini continually slashed to the hoop and drew contact, converting two layups and hitting 6-of-8 free throw attempts after regulation...
Starting in 2001, Nike coined a new phrase for its China marketing, borrowing from American black street culture: "Hip Hoop." The idea is to "connect Nike with a creative lifestyle," says Frank Pan, Nike's current director of sports marketing for China. The company's Chinese website even encourages rap-style trash talk. "Shanghai rubbish, you lose again!" reads a typical posting for a Nike League high school game. The hip-hop message "connects the disparate elements of black cool culture and associates it with Nike," says Edward Bell, director of planning for Ogilvy & Mather in Hong Kong. "But black...