Word: hooplah
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...visiting Brown band and a group of loyal fans that made the trek from Providence started to make a lot of noise in the third to rally their seemingly defeated team. The Bruins came alive in response to the hooplah, tying the score...
...newspapers and on TV news shows largely beyond the realm of Lindsay's several thousand active volunteers. The door-to-door canvassing effort, for example, will probably reach a maxi-much of about 90,000 voters, well short of half its original objective. Community service projects, launched with considerable hooplah, have barely been heard of since. The voter registration drive was not very effective, and the black vote, heavily for Lindsay, will probably not be very heavy as a whole. Perhaps no conventional political campaign-with slogans and posters and literature-can really have great impact where the candidate...