Word: hoopnotica
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...might have ended up as just another passing fitness fad, but hula-hooping appears to have caught on and stuck. Zamor's HoopGirl began selling weighted, adult-size hoops in 2001, and other companies, including Los Angeles-based Hoopnotica, were founded soon after. Since then, the activity has gained thousands of followers worldwide. Hoopnotica's sales have more than quintupled over the past three years, according to co-founder Keaton Koechli, while HoopGirl's teacher-training program has grown from 24 instructors to more than 350 in 13 countries. Classes in the U.S. are typically offered in private studios, though...
AVAILABILITY: Though hooping studios are sprinkled throughout the country, it can be done anywhere, partly because of the recent release of two instructional DVDs from Hoopnotica...
...duty--only now it's larger and heavier and requires more dexterity to maneuver. In classes set to music, exercisers learn a series of moves that, when combined, work a variety of muscles. "You get the whole body involved," says Rayna McInturf, founder of Los Angeles-based Hoopnotica, the largest adult-size-hoop retailer...
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