Word: hoops
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Dates: during 1950-1959
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Second under the wire in the hula race was Roulette Records, closely followed by Coral. Both companies recorded The Hula Hoop Song, written by a couple of amateurs in Cleveland...
...them sway Tryin' to keep the hula hoop from...
...dozen takes in the early hours of Wednesday morning. Atlantic rushed the tapes into production, cutting enough "dubs" (sample acetate disks for immediate use, good for 15 to 20 plays) to give the New York disk jockeys a preview hearing (Grean also dispatched a pretty secretary to demonstrate the hoop motion to local deejays...
...days later the completed records started coming into Atlantic's New York offices, were promptly funneled out to a list of 2,500 key disk jockeys about the country. Atlantic distributors started setting up deejay hoop contests through the Middle West. Scarcely more than a week after Lyricist Grean landed, his song was on the market ahead of the competition, and the painful fruits of his inspiration were assaulting ears across the land...
Absorbing the Cost. Coral executives actually heard Hula Hoop 24 hours before Roulette did, but they lost valuable time by assigning it at first to a new female vocal group. Then the word got around that Roulette was recording Hula with Songstress Georgia Gibbs, and Coral executives decided that "we would have to come up with a big name, too." Their choice: Songstress Teresa Brewer. In the mad scramble that followed, Georgia beat Teresa into the record shops by one day, was further aided by the fact that she was able to sing the song on The Ed Sullivan Show...