Word: hootenannyã
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...everyday get-up. In the scrounge for outlandish costumes, FM suspects that many a lazy Harvard student will head to this freak mecca. Have sales gone up during the month of October? Manager Staci Fick reports that volume has definately increased in October in order to serve Hootenanny??s diverse clientele. Indeed, this store claims to provide “New Fashion for the Freak Generation...
...certainly a nebulous term. Fick ellaborates, “We get all kinds of people in here, crazy people who wear vinyl and leather all the time, and then sort of 30-something business people who want something fun to wear on weekends.” Fick believes that Hootenanny??s edge comes from opening this niche of fun, racy clothing to a wider base of potential costumers. Unlike stores who cater exclusively to a goth or punk audience, Hootenanny brings rock, punk, goth and club apparel together in an atmosphere that is intriguing rather than intimidating...
...Garage even though Hootenanny hasn’t been advertising specifically for either Halloween or its evil twin Devil’s Night. According to Fick, no special efforts have been made to advertise apart from displaying new accessories throughout the store. However, several ongoing advertising efforts focusing on Hootenanny??s freak fashion may be contributing to its popularity this season. Marketing has targeted those who would not ordinarily look to buying off-beat clothing, through the usual mediums of television and radio advertisements, along with flyers throughout Cambridge. To inform regulars, advertisements regularly run in newspapers with...
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