Word: hoover
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Dates: during 1930-1939
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Director of Publicity Alfred Henry Kirchhofer, aloof, lantern-jawed managing editor and onetime Washington correspondent of the Buffalo (N. Y.) evening News, was turning out press releases by the thousand, buttons, sunflowers and windshield stickers by the million. Working boss of Hoover publicity in the 1928 campaign, Press-agent Kirchhofer announced when appointed to his current post: "The usual hokum won't go in this campaign...
...Presidents to the White House in all but five elections since the Civil War, the venerable saw has gained currency, though not validity. It is not even true that as Maine goes, so goes Maine. In 1932 it elected a Democratic Governor and two Congressmen in September, went for Hoover in November. But because politicians believe that a September victory has a persuasive effect on voters throughout the land, both Parties regularly expend money and efforts on Maine's State election out of all proportion to its national importance...
...Representative Joseph William Martin Jr. In the opinion of newshawks assigned to cover it. the No. 2 GOP headquarters could do with some of the jacking up which the chairman had furnished in Chicago. One major trouble, complained they, was that Joe Martin's assistant publicity man, onetime Hoover Secretary George Akerson, treated the press as though he were still in the White House...
When Herbert Hoover arrived in Manhattan to perform his duties as director of New York Life Insurance Co., a reporter for the pro-New Deal New York Daily News cornered him in the New York Life Building, asked him if he agreed with Nominee Knox's statement...
...That's politics," said Mr. Hoover, "and I can't talk politics in an insurance office...