Word: hooverization
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Dates: during 1930-1939
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...main line from Cheyenne to Denver, where the cow-country meets the mountains, lies the brisk Colorado city of Greeley. Into Greeley with a flivver-pulled trailer in the fall of 1930 steamed one Elzy Alumbaugh ("Buzz") Hoover, 28, husky, square-cut, leather-lunged, with a diploma from Fred Reppart's School of Auctioneering, a wife, two children and $10. He found a place to park in Greeley's junky fringe, pushed his gallon hat back off his forehead, and got down to business...
Last week this same Buzz Hoover was packing to pull out of Greeley on a streamliner for a vacation, after the busiest season his Greeley Cash Auction Market has ever had. Sales were running some 60% better than 1938's $1,000,000-plus, and on sales Buzz Hoover collects anywhere from 3% to 7%. Fall and winter business was piling up so that Buzz had to shut down his own auction school, which had 50 aspirants booked at $100 a head...
...wottami bid for this pretty li'l heifer? Who'll start it 25, 25, 25. . . ." They bid up to $97 a head; Buzz got $57,000 for the lot; the folks headed home-men, women and children-tired but tickled after a great day at Showman Buzz Hoover's combination rodeo, barbecue, songfest and livestock sale...
...Buzz Hoover uses 23¼ of KFKA's 88 hours a week. He built KFKA a new transmitter, which the now booming station has nearly paid for. In Hoover Park, around his auction arena, he has his own studio, the 300-foot transmitter tower outlined with red neon lights. In the park are cattle pens, a Buzz Hoover lumber yard, garages, stores, tourist cottages. On auction days, when the radio-beckoned crowds turn out in droves, Buzz wears a slick cowboy outfit and so do Claude and Esther. His roustabouts wear natty, filling-station-style uniforms with cowboy hats...
Other speakers slated for the first broadcast of the three day forum include Mrs. Franklin D. Roosevelt, J. Edgar Hoover, Matthew Well, and John Lord O'Brian...