Word: hooverness
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Director of Publicity Alfred Henry Kirchhofer, aloof, lantern-jawed managing editor and onetime Washington correspondent of the Buffalo (N. Y.) evening News, was turning out press releases by the thousand, buttons, sunflowers and windshield stickers by the million. Working boss of Hoover publicity in the 1928 campaign, Press-agent Kirchhofer announced when appointed to his current post: "The usual hokum won't go in this campaign...
...Representative Joseph William Martin Jr. In the opinion of newshawks assigned to cover it. the No. 2 GOP headquarters could do with some of the jacking up which the chairman had furnished in Chicago. One major trouble, complained they, was that Joe Martin's assistant publicity man, onetime Hoover Secretary George Akerson, treated the press as though he were still in the White House...
Blackest page of all came with Hoover's eviction of the Bonus Marchers, wives and children, by gas and bayonet. Contrast that with the friendly reception accorded by Roosevelt and you will see some reason for the vet's leaning toward Democracy...
...Telephoned Herbert Hoover at Stanford University and got his promise to take the stump...
...follows: Landon, 16,056; Roosevelt, 7,645; Lemke, 754. Because ballots were few, came from no metropolitan areas, and because three of the four States are normally Republican, political observers uniformly discounted Landon's 2-to-1 lead. First returns of the Digest's 1932 poll showed Hoover ahead...