Word: hooverness
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...world at large a quarter century ago the name of Herbert Clark Hoover meant exactly nothing. But Californians, particularly Stanford alumni, were already proud of Engineer Hoover's success and, regarding him as their most distinguished Londoner, usually carried letters of introduction when they crossed the Atlantic. Hence it was inevitable that when Benjamin Shannon Allen, a scholarly young reporter with an A. B. and A. M. in history from Stanford, was assigned to Associated Press's London bureau in 1910, he should soon make his way to the Hoovers' "Red House." For four years the friendship...
After he had consented to feed starving Belgium, Mr. Hoover borrowed Newsman Allen from AP to do his publicity. The Press, especially in the U. S., was promptly flooded with news of the prodigious feats of organization, diplomacy and greathearted endurance by which a modest U. S. engineer was keeping an entire nation alive. When Mr. Hoover went home to be U. S. Food Administrator, Ben Allen went with him. Their joint efforts added a new word, "Hooverize," to the national vocabulary, made Mr. Hoover and his food edicts an intimate part of the daily life of every man, woman...
...Allen did not share in his hero's glory as Secretary of Commerce or in the greater glory yet to come. What happened to the Hoover-Allen association has long been a subject of speculation among political observers. There were rumors of a blowup, a serious breach. These stories are now hotly denied by Ben Allen, and his friends testify that the only resentment he ever displayed in the years of separation was against those who he felt had shouldered him out of his place at Mr. Hoover's writing elbow. Ben Allen declares that he returned...
Meantime Secretary of Commerce Hoover was handling his own press relations with surprising skill. A picked group of Washington correspondents, headed by Jay Hayden of the Detroit News and Roy Roberts of the Kansas City Star, went regularly to the Hoover office to be treated to encyclopedic and immensely helpful disquisitions on current national and international problems. Their mentor's name did not appear in the resulting dispatches, but the grateful newsmen saw to it that the Secretary of Commerce's light was not hidden under a bushel...
Deal extravagance and unconstitutionality. Until the fifth, tenth or 15th ballots at Cleveland it seemed highly probable that not even Herbert Hoover would know whether he intended to be a king or a kingmaker. This week, with his ace publicity man Ben Allen, he was in St. Louis to discourse to the John Marshall Republican Club on "The New Deal Further Explored, Including Relief." Listening to this third Hoover barrage, wiseacres credited the fertile wit of onetime Newshawk Allen with the following: "When I comb over these [Relief] accounts of the New Deal my sympathy arises for the humble decimal...