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...probably know of the Los Angeles Times's single-handed fight to persuade the world that the name is Hoover, not Boulder, Dam. On the surface this does not seem to be much of a cause but the Times has elevated it to a kind of daffy dignity. In fact, its bulldog tenacity and unconquerable championship of Hoover Dam has been so fierce that when an innocent cigaret company offered it a whole page advertisement tying up the great project with a happy mouth, but referring to it always as Boulder Dam, the Times accepted it like a shot...

Author: /time Magazine | Title: Letters, Oct. 21, 1935 | 10/21/1935 | See Source »

...slowly, lest in his agitation his sweat leave a stronger trail for his pursuers. Somewhat on this principle, it was the pre-War fashion for aspirants to the Presidential nomination to proceed quietly in the early stages of the race. But if the highly successful premature activities of Mr. Hoover in 1927 and Mr. Roosevelt in 1931 have any significance, the fact that in October, 1935 Frank Knox is way ahead of his field augurs well for his chances in June, 1936. Who Is Alf Landon? Alfred Mossman Landon is favored for the nomination by the four Kansas Republican Congressmen...

Author: /time Magazine | Title: National Affairs: GOPossibilities | 10/14/1935 | See Source »

...ring, but to speak "only about Kansas." Speaking only about Kansas last week he said: "I am extremely flattered by the Presidential talk, but these are difficult times and I owe the people of Kansas a duty to stick by my guns in the State." What Is Herbert Hoover? In the Republican equation for 1936, Frank Knox is a potent known quantity. Alf Landon is a potential quantity. Herbert Hoover is Quantity X. Herbert Hoover may utterly lack human plasticity. But no one familiar with him ever denied that he has a keen mind and is capable of at least...

Author: /time Magazine | Title: National Affairs: GOPossibilities | 10/14/1935 | See Source »

...spectacular fashion. Amid a loyal salvo of applause, he began: "This issue of America is not a battle of phrases, but a battle between straight and crooked thinking. ... I shall confine myself on this occasion to one hard practical subject-the fiscal policies of this Administration." The Herbert Hoover his listeners saw was not the grey-faced, discouraged oldster of 58 who drove down Washington's Pennsylvania Avenue and out of public life on March 4, 1933, but a vigorous figure of 61 with rosy cheeks filled out to their rotund par. The Hoover health had been restored solely...

Author: /time Magazine | Title: National Affairs: GOPossibilities | 10/14/1935 | See Source »

...date no serious inquiry into the past and future of Frank Knox has been published. For the facts herewith, TIME is indebted to FORTUNE, which has prepared a full account of Mr. Knox which will be published in its November issue. *Inference: Herbert Hoover now gets his suits for $38.89 *The measure of a man's character at this two-week party is his ability to take any amount of merciless ribbing, and the onetime Chief Executive was generally conceded to have stood up very well when a tipsy Reveler leaned across a table and asked him: "Has anybody...

Author: /time Magazine | Title: National Affairs: GOPossibilities | 10/14/1935 | See Source »

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