Word: hopalong
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Dates: during 1950-1959
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...Bands, clowns, floats and gigantic, inflated rubber animals were scheduled as usual. But Macy's, in one of its super coups, -had also procured the services of the noblest drugstore cowboy of them all-none other than television's black-clad, white-haired, 55-year-old William ("Hopalong Cassidy") Boyd...
...none has succeeded as Hoppy has, both with his under-age customers and the thousands of manufacturers, retailers and advertising men who hawk his wares. Last week 63 television stations were pumping out his old movies, 152 radio stations were carrying his voice, 155 newspapers were printing his new Hopalong Cassidy comic strip, and 108 licensed manufacturers were turning out Hopalong Cassidy products at the rate of $70 million a year...
...else-even to the horselike galloping which had become as de rigueur among seven-year-old girls (who also whinnied occasionally) as the slouch among debutantes of the '20s-they were faithful to their hero, the clear-eyed Hopalong. Black Hopalong Cassidy shirts and Hopalong Cassidy pants were simple necessities; the more fashionable put on Hopalong Cassidy pajamas to sleep in a Hopalong Cassidy bed, had Hopalong Cassidy wallpaper (which outsold every design in the U.S. this year), ate Hopalong Cassidy cookies and peanut butter and rode a Hopalong Cassidy bicycle (which has handle bars shaped like steer horns...
...been. Boyd has another reason for his decline: another actor named William Boyd (who had played Sergeant Quirt in the Broadway version of What Price Glory?) was raided by the police during a noisy party and thrown into jail for possession of illegal whisky and gambling equipment. Hopalong-to-be suffered; when newspapers ran his picture by mistake, Radio Pictures tore up a $3,000-a-week contract, pushed him adrift...
...four years before he got a steady job, playing the part of Hopalong Cassidy in a series of B westerns produced by an oldtime horse-opera manufacturer named Harry Sherman. Boyd and Sherman made 54 Hopalong pictures. Then in 1943, because of rising costs, Sherman stopped producing them. Boyd made twelve more on his own hook, finally was forced to quit too. In 1947, at the age of 52, he was on the beach again, this time apparently for good. But he refused to believe he was through...