Word: hopalong
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Dates: during 1950-1959
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...Ohio State's hurrying Halfback Howard ("Hopalong") Cassady is not awarded a big block "S" for his vast contributions to Michigan State football, Michigan State's athletic authorities will be guilty of a sin of omission. While the Spartans were taking it easy last week, murdering Marquette 33-0, Hopalong ran wild, led a hopped-up Ohio State squad to an upset 17-0 victory over Michigan's Wolverines. The Buckeyes earned themselves their second Big Teh title in a row, but more important, by beating Michigan they bought Michigan State a ticket to the Rose Bowl...
...pound). The Colt six-gun was invented by Samuel Colt. Bullwhackers had deplorable vocabularies. All this may be interesting. But a thought, as troublesome as Geronimo, persists in the reader's mind that the cowboy is perhaps best left as myth. William MacLeod Raine and Clarence E. (Hopalong Cassidy) Mulford (whom the authors call a "second-rate practitioner"), or even Zane Grey, that old rider of the purple page, may be -better custodians of the cowboy than two teachers trying to put the brand of their scholarship on the twitching flanks of popular legend...
...tooled to appeal more to adults than children. NBC's Frontier, ABC's Life and Legend of Wyatt Earp and CBS's Adventures of Robin Hood all stiffly announce that, while children are welcome, what they are really seeking is a grown-up audience. As for Hopalong Cassidy, the vanquished king of an earlier TV era, his noble-minded triumphs can now be glimpsed only on local shows. Says one adolescent firmly: "We've seen all his shows five or six times already. That's enough...
...program companies have made an unwritten agreement to limit U.S. imports to 25% of the week's programming. But arrangements have already been made to acquaint Britons with I Love Lucy (scheduled to compete with BBC's prize variety hour, The Ted Ray Show), Dragnet, Hopalong Cassidy, Ed Murrow's Person to Person, and Billy Graham. Last fortnight the contracts were signed for the import of Liberace, complete with candelabra and toothy smile. But many of the home-grown products will bear a resemblance to U.S. shows. Example: Sunday Night at the Palladium, featuring such stars...
Ever since February U.S. youngsters have swooped down on U.S. stores like marauding Indians, snapping up everything in sight that faintly resembles what Davy Crockett wore. To U.S. retailers, there has been no kiddie craze to match it since Hopalong Cassidy clattered into the corral five years ago. Sales of Davy Crockett coonskin caps, blue jeans, cap pistols, lunch boxes and dozens of other items, have already reached an estimated $100 million. Last week the shooting was just starting for the Davy Crockett cash. Walt Disney, starting the fad with his TV series (TIME, Nov. 8), usually wrings every last...