Word: hopalong
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Dates: during 1950-1959
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...convey a message that subtly teaches patriotism, tolerance, fairness and respect for the rights of all men." On the air, the sponsored (by General Mills) Lone Ranger is so strait-laced that he "avoids commercialism during the entertainment feature." Off the air, like his great rival, Hopalong Cassidy, he relaxes to the extent of endorsing some 70 commercial products, from wallpaper and hats to schoolbags and harmonicas...
...thought you were Forsythe. Have you seen a little boy...?" Hear air raid siren at left elbow. Turns out it's not air raid siren at all but little boy. Forsythe. Pick self off floor and get caught up in herd of stampeding gamins. We sweep through the Hopalong Cassidy Corral, Scout Hut, and emerge in a layer of purgatory which Dante, lucky fellow, never visited. Gamins disperse into scouting parties and disappear...
Callaway Went Thataway (MGM] cheerfully spoofs a national institution-the oldtime movie cowboy, exhumed by TV, exalted on boxtops and enriched by millions of worshiping, gun-toting little fans. In fairness to Hopalong Cassidy, who dispatched deputies to a Hollywood screening to see if M-G-M had poisoned his waterhole, the studio adds a postscript to the film: "This picture was made in the spirit of fun and was meant in no way to detract from the wholesome influence, civic-mindedness and the many charitable contributions of Western idols of our American youth...
...picture picks up most of its fun en route, in the desperate connivance and tart wisecracks of MacMurray and McGuire, the elaborate innocence of Callaway's double, the real Smoky's talent for caching liquor so cleverly that he stays bewilderingly plastered throughout his alcoholic cure. Hopalong, however, need not call the sheriff. Callaway bares its teeth only to grin, not to bite; and it provides parents with welcome comic relief from the hoofbeats that have invaded the U.S. home...
...Registration was low and the voting turnout was worse, conditions under which any vigorous political machine should be able to count on victory. But not Tammany; it went down before a television hero. During the Kefauver hearings, Halley had become as familiar to millions of televiewers as Hopalong Cassidy. As the Liberal-City Fusion-Independent candidate for council president, he was elected handily, and now his eyes seem intent on the mayor's chair...