Word: hopalong
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Callaway Went Thataway (MGM] cheerfully spoofs a national institution-the oldtime movie cowboy, exhumed by TV, exalted on boxtops and enriched by millions of worshiping, gun-toting little fans. In fairness to Hopalong Cassidy, who dispatched deputies to a Hollywood screening to see if M-G-M had poisoned his waterhole, the studio adds a postscript to the film: "This picture was made in the spirit of fun and was meant in no way to detract from the wholesome influence, civic-mindedness and the many charitable contributions of Western idols of our American youth...
...Registration was low and the voting turnout was worse, conditions under which any vigorous political machine should be able to count on victory. But not Tammany; it went down before a television hero. During the Kefauver hearings, Halley had become as familiar to millions of televiewers as Hopalong Cassidy. As the Liberal-City Fusion-Independent candidate for council president, he was elected handily, and now his eyes seem intent on the mayor's chair...
...faded. Instead of the Stadium, grieved. Vag sitting in front of the new, giant two-foot screen. Vag drinking a glass of the sponsor's beer. Young Vag reading a comic book in the near-dark, asking Vag to turn it off, or get a better show. Vag watching Hopalong...
...decided to brighten up its own program. This week the 500 could tune in animated cartoons as well as politicians. Said one wan government official: "We have tried to keep our television programs dignified and moral. Now it looks as if we may have to find ourselves a Hopalong Cassidy-san. Maybe even, a Dagmar...
...shopper pushed her way into Macy's department store in Manhattan one day last week, panted out orders to her children: "Bobby, you go to the Mixmasters; Helen, you take the escalator and line up at the Hopalong Cassidys, and I'll get in line to buy papa a suit." Like thousands of others, the mother & children were cashing in on the biggest price war in the history of New York retailing...