Word: hopalong
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...class will visit 200 Cambridge homes which will have a "television Christmas" and 200 which won't. By comparing notes, they expect to determine whether Hopalong Cassidy must replace the Grade One Primer to keep children happy...
Jingle Jangle. In the first few months after Hopalong Cassidy shirts and pants were put on the market, the U.S. supplies of black dyes were badly strained; a Los Angeles bakery, which had been flubbing along in seventh place among its competitors for years, leaped to the van with gazelle-like ease simply by using Hopalong to promote its Barbara Ann Bread. Every product that adopted his name (at a fat fee to Hoppy) was sucked instantly into the maw of an insatiable demand...
...constantly surrounded by fearsome crowds; 85,000 people rushed through a Brooklyn department store in four short hours simply to take a look at him, and 350,000 people jammed mid-Manhattan streets when he appeared outside the New York Daily News building to advertise the Hopalong Cassidy comic strip...
Said nine-year-old Tim Leffler, of San Francisco: "Hopalong's dull-if he'd only just die once in a while!" Carl Bleiken, a seven-year-old televiewer of Hingham, Mass., complained: "I like Bobby Benson of B-Bar-B Ranch better. He's more truer. Hopalong never gets wounded, but Bobby Benson does. There's a whole bunch in Bobby Benson, and they have good teamwork, not like Hopalong Cassidy." But the deadliest arrow was launched by little Jack Clough of Rye, N.Y. Jeered...
Close the Schools. Except for a new "Hopalong Hildegarde" number which she did in a red sombrero to the strains of Texas Tornado, the act was the standard Hildegarde mixture of sentiment and bounce. Interspersed with her flamboyant piano-playing and her vivacious and nostalgic songs came such blushing lines as "I know I'm not pretty, but I got pep." She kept getting her audiences into the act by handing out roses and kisses to bashful customers (one man decorated with a rose in Olney, Md.: General Omar Bradley...