Word: hopalong
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...else-even to the horselike galloping which had become as de rigueur among seven-year-old girls (who also whinnied occasionally) as the slouch among debutantes of the '20s-they were faithful to their hero, the clear-eyed Hopalong. Black Hopalong Cassidy shirts and Hopalong Cassidy pants were simple necessities; the more fashionable put on Hopalong Cassidy pajamas to sleep in a Hopalong Cassidy bed, had Hopalong Cassidy wallpaper (which outsold every design in the U.S. this year), ate Hopalong Cassidy cookies and peanut butter and rode a Hopalong Cassidy bicycle (which has handle bars shaped like steer horns...
...been. Boyd has another reason for his decline: another actor named William Boyd (who had played Sergeant Quirt in the Broadway version of What Price Glory?) was raided by the police during a noisy party and thrown into jail for possession of illegal whisky and gambling equipment. Hopalong-to-be suffered; when newspapers ran his picture by mistake, Radio Pictures tore up a $3,000-a-week contract, pushed him adrift...
...four years before he got a steady job, playing the part of Hopalong Cassidy in a series of B westerns produced by an oldtime horse-opera manufacturer named Harry Sherman. Boyd and Sherman made 54 Hopalong pictures. Then in 1943, because of rising costs, Sherman stopped producing them. Boyd made twelve more on his own hook, finally was forced to quit too. In 1947, at the age of 52, he was on the beach again, this time apparently for good. But he refused to believe he was through...
...fifth and present wife-a pretty, blonde exactress named Grace Bradley, who stayed with him when the going was toughest and converted him into the most faithful of one-woman men. And as far as the public was concerned, he had virtually assumed a new identity-that of Hopalong Cassidy...
Dreamer with a Penny. Boyd gambled everything on getting the television rights to the Hopalong Cassidy pictures, although television was only a vague dream when he began and some of his critics thought he might just as well have been buying up freight space on the first rocket to the moon. He sold his ranch, mortgaged his automobile, moved into a little four-room bungalow in the Hollywood hills (where he still lives), sank every nickel he could beg, borrow or earn into his vast and complicated project. It took almost $350,000 in all, involved years of haggling...