Word: hopalong
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...program companies have made an unwritten agreement to limit U.S. imports to 25% of the week's programming. But arrangements have already been made to acquaint Britons with I Love Lucy (scheduled to compete with BBC's prize variety hour, The Ted Ray Show), Dragnet, Hopalong Cassidy, Ed Murrow's Person to Person, and Billy Graham. Last fortnight the contracts were signed for the import of Liberace, complete with candelabra and toothy smile. But many of the home-grown products will bear a resemblance to U.S. shows. Example: Sunday Night at the Palladium, featuring such stars...
Ever since February U.S. youngsters have swooped down on U.S. stores like marauding Indians, snapping up everything in sight that faintly resembles what Davy Crockett wore. To U.S. retailers, there has been no kiddie craze to match it since Hopalong Cassidy clattered into the corral five years ago. Sales of Davy Crockett coonskin caps, blue jeans, cap pistols, lunch boxes and dozens of other items, have already reached an estimated $100 million. Last week the shooting was just starting for the Davy Crockett cash. Walt Disney, starting the fad with his TV series (TIME, Nov. 8), usually wrings every last...
Ohio State, sparked by surehanded Quarterback Dave Leggett and All-America Halfback Howard ("Hopalong") Cassady, unlimbered its crunching ground offensive, mixed in a few artful passes, got three touchdowns. The Buckeyes held on to the ball incredibly well in the gooey going, not fumbling once, whereas the Trojans fumbled often, losing three of their bobbles to Ohio State. Final score: Ohio State 20, Southern...
...shares in Minute Maid stock for 10? a share in return for singing on the company's radio programs (the stock later sold for $15). Since then he has gone on to many other fields, including electronic tape recorders. Such cowboy stars as Roy Rogers, Gene Autry and Hopalong Cassidy have set up their own corporations to license some 300 manufacturers who want to use the actors' names on products. In return the stars get either an equity in the company or straight cash on royalties, which in any event are not taxable as personal income since they...
...Holleder of Army and Max Boydston of Oklahoma; Tackle Jack Ellena of U.C.L.A.; Guard Bud Brooks of Arkansas; Center Kurt Burris of Oklahoma. In the backfield, four of the season's brilliant stars ran away with the All-America polls: Quarterback Ralph Guglielmi of Notre Dame; Halfbacks Howard ("Hopalong") Cassady of Ohio State and Dick Moegle of Rice; Fullback Alan ("The Horse") Ameche of Wisconsin...