Word: hopfully
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...It’s Boston’s underground scene they want to support, and the atmosphere inside is appropriately down to earth. Spend a few minutes inside, and one of the owners will try to engage you in conversation. If you’re not already a hip hop devotee, they will try to educate you. They sat this reporter down with the hip hop DVD Keep Right from KRS One—“required learning” for any hip hop newbie...
...We’re not a retail store, we’re a hip hop culture store,” Bushu says...
...that’s hip hop,” comments local rapper Lyrical as he listens to the Tupac record that’s playing over the sound system. Co-manager Dennis Bogere nods in agreement. Christopher, kicking back behind the counter, chats with customers who leisurely peruse the store’s almost exclusively vinyl selection...
Instead of girls and dubs, Massive Records has funneled its resources into more “positive” projects. Their “Music as Education” program brings DJs and rappers into local high schools to show kids that hip hop is not about self-aggrandizement, violence, and licentiousness, but rather about “perseverance and common respect...
...over the racks from atop a raised platform, the employees treat their customers like friends. It’s a local music scene with none of the usual pretension of the “underground”—a collective of fans and musicians who love hip hop more than just about anything else...