Word: hopfully
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...Bentleys. The closest thing I have to ‘bling-bling’ is a couple of quarters in my pocket,” says Christopher, who was brought on board by store president Andrew Mwase. “We consider ourselves almost a higher plane of hip hop...
Those in charge want their store to reinvent the character of Boston rap and foster a new sense of community on the local level. As they passionately explain, the true face of hip hop is far from what is presented in the mainstream media. Hip hop, they say, is “also conscientious and positive, and about bringing up the community.” This is the side of hip hop that they want to promote...
...want to be a home for hip hop,” says Bushu, the self-described “idea man” behind Massive. The dream, he says, is to create a place where MCs, DJs, and all other members of the hip +hop community can come network, shop, perform, and relax. Open mics happen every Friday, and several times a month Massive hosts in-store performances by local rappers...
...Western Front, two major Boston concert venues, Massive Records is in a prime spot to support the local rap scene—but uniting its participants is not going to be an easy task. Christopher, Bushu, and the other employees describe an overriding disunity in the Boston hip hop scene, an obstacle, they say, that is only made more insurmountable by the scene’s bad reputation in the national circuit...
...hop in this city already has a bad stereotype,” adds Bushu, who blames the nation-wide association of hip hop with extravagance on popular rap personas such as 50 Cent. Indeed, the only national rap star to come out of Boston in the last five years is Benzino—a dubious claim to fame for a city which has also spawned dozens of critically acclaimed underground rappers...