Word: hopfully
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...Nike tournaments around the country and concluded with the question, "Is this you?" The viral advertisement drew 5 million e-mails. Nike then aired TV spots contrasting Chinese-style team-oriented play with a more individualistic American style, complete with a theme song blending traditional Chinese music and hip-hop...
...connect Nike with a creative lifestyle," says Frank Pan, Nike's current director of sports marketing for China. The company's Chinese website even encourages rap-style trash talk. "Shanghai rubbish, you lose again!" reads a typical posting for a Nike League high school game. The hip-hop message "connects the disparate elements of black cool culture and associates it with Nike," says Edward Bell, director of planning for Ogilvy & Mather in Hong Kong. "But black culture can be aggressive, and Nike softens it to make it more acceptable" to Chinese. At a recent store opening in Shanghai, Nike flew...
Thanks in part to Nike's promotions, urban hip-hop culture is all the rage among young Chinese. One of Beijing's leading DJs, Gu Yu, credits Nike with "making me the person I am." Handsome and tall under a mop of shoulder-length hair, Gu got hooked on hip-hop after hearing rapper Black Rob rhyme praises to Nike in a television ad. Gu learned more on Nike's Internet page and persuaded overseas friends to send him music. Now they send something else too: limited-edition Nikes unavailable in China. Gu and his partner sell them in their...
...their stellar follower in the future. This smooth guitar rhythms reminiscent of the old South mixed with contemporary–styled rap featured on the band’s new release, Learn Yourself, should win the Beautiful Girls a spot as the new favorite among hip hop, rock and possibly even bluegrass fans...
...United States, Japan and Australia, the boys of this band were most recently praised by Jack Johnson during a performance on the Jack Johnson, G. Love, Donovan concert tour circuit. If you like to listen to just about every kind of music—from rap and hip hop to blues and roots music to rock and pop, you are sure to enjoy this avant-garde blend of hip hop and soft rock. Think of the Dido—Eminem, Jay-Z-Beatles (The Grey Album), or Ben Harper and other acoustic rock rhythms mingling with modern rap, and enjoy...