Word: hoping
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Dates: during 1990-1999
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Advertisers hope such TV-PC shackups will ultimately allow them to direct players to online deals or to synch TV commercials with click-to-buy options. With a traditional commercial, says Aram Sinnreich, an analyst with Internet research firm Jupiter Communications, "the most the advertiser could hope for is to eventually send the user to the store." But webRIOT's online surfer-viewers are virtually at the store today, and the future implications make advertisers salivate. webRIOT is already selling on-air and online ads as a package...
...close to Romper Room. But, says MTV Online vice president Rick Holzman, viewers downloaded more than 750,000 copies of the game software before the show's premiere, and while he says MTV's Internet servers have undergone heavy testing, you almost suspect the network hopes the system will be shut down by an overwhelming, buzz-creating crush of gamers. "If there's a failure," he says, "we hope it fails spectacularly...
...because I invest so much love and hope in Apple, it maddens me when the company falls short of its plug-and-play promise. And too often it does. Take the AirPort and iBook setup I tested. The idea behind it is deliciously simple; the setup was another story...
...Puppy Wuppy, which has a large role on episodes of the already taped talk show and, having been run over, is being stuffed. Stein, who remarried his entertainment-lawyer wife in 1977, has an adopted son. Of all Stein's desires, perhaps the strangest is his Kennedyesque hope that the 12-year-old will be elected to Congress when he grows up. So Stein continues to sweat over the $5,000 each night, hoping to stockpile enough to make his son independently wealthy and complete the surreal version of the American Dream that has shaped Ben Stein's life...
...hope for Japan now is that the new will rise on the ashes of the old. It won't be easy. There's no flood of new money on which to float a lot of start-ups, nor is there patience for companies that don't start making money immediately. The threat of massive failures at the big old companies has already drawn a backlash from top politicians who want to preserve lifetime employment. Next March, analysts predict, Nissan will announce an even bigger loss. But then, what's bad news for Nissan is good for Japan. --By Frank Gibney...