Word: hoping
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Dates: during 2000-2009
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...Marketers are clearly demanding more measurability and accountability from their advertising spend," says Tom Dellner, editor of Electronic Retailer and Online Strategies magazines. "In a way, [direct-response advertising] makes the big branding ad agencies look a little wasteful and indiscriminate - pouring millions into creative media buys with a hope and a prayer that it works...
...popularity of Mills & Boon - they sell one book every three seconds in the U.K., which amounts to around 10.5 million per year - provides an opening to expand its fan base. They hope the series will arouse excitement among rugby moms who cart their children to and from practices, and perhaps introduce the sport to the uninitiated. "The beauty of rugby is that you have every shape and size of hunky man," says Jane Barron, licensing and marketing manager for the RFU. "And just think of the different positions!" Mills & Boon have happily jumped in bed with the RFU because, Hutton...
...hope my inference is clear. The A’s go to people who wake us up, who talk to us, who are sparkling and different and bright. (The B’s go to Radcliffe girls who memorize the text and quote it verbatim, in perfectly hooped letters with circles over the i’s.) Not, I remind you, necessarily to people who have locked themselves in Lamont for a week and seminared and outlined and underlined and typed their notes and argued out all of Leibniz’s fallacies with their mothers. They often...
...Boston University Track across the river. “The best part is being able to run so much in front of a home crowd,” Saretsky said. “We have a lot of really exciting meets coming up so we hope a lot of people come out to watch.” Heading into the final stretch before Heps, Harvard has to be pleased with what it has in its arsenal. According to the International Association of Athletics Federations, senior high jumper Becky Christensen is currently tied with just four other jumpers...
...Nina Foch (rhymes with posh, not gauche), 84, made an early splash as the put-upon heroine in the clever melodrama My Name Is Julia Ross, but her keen features and cutting voice soon typecast her as spoilsports and other frosty types. We hope that, wherever she is now, she's getting better parts. Anita Page, 98, starred in The Broadway Melody, the first talking picture to win an the best-picture Oscar. She was also the last surviving star to have attended the first Oscar ceremony in 1929. Evelyn Keyes, 91, played Scarlett O'Hara's sister Suellen...