Word: hops
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Dates: during 1990-1999
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...hop? The "Steal My Sunshine" crew? You gotta be kidding me. But if there's anything Len excels at, it's defying expectations. They've got a female vocalist in a male-dominated genre, they've got white guys who rap, they put on a melodic show with turntables, not guitars, they've got a sugary pop single but prefer hip-hop beats and to top it all off, they're Canadian and they don't let you forget...
...crowd went in expecting sugary confections like the summer radio staple "Steal My Sunshine"--and it's pretty safe to assume it did--a surprise was waiting inside the Paradise. It began with Styles of Beyond, an underground hip-hop group from L.A. While DJ Cheapshot of SOB (an unfortunate self-inflicted acronym) laid down some tight beats, the audience seemed to be waiting for more radio-friendly action. Which is not to say that Styles of Beyond is that far from national exposure--MCs Ryu and Tak Bir's smooth rapping styles foretell a possible MTV explosion some time...
Davis didn't invent the JV, but he was one of the first to show how lucrative it can be. Arista's 1989 investment in hip-hop-heavy Bad Boy Records, run by Puff Daddy, and its 1994 investment in R.-and-B. powerhouse LaFace Records, run by L.A. Reid and the producer Babyface, were mere chicken feed: about $3 million apiece. Last year LaFace chalked up sales of more than $75 million and Bad Boy of about $35 million. "Rather than buy companies and pay multiples," says Davis, "we started from scratch and made a relatively modest investment...
...grunge-struck '90s, when record-industry sages were trumpeting Nirvana and the flannel-clad hordes from Seattle as the next big thing, Arista Records president Clive Davis made a huge gamble: he invested millions in hip-hop, a genre many viewed as too troubled to be worth the risk. But the grunge bubble went bust, of course, as did a few of the labels betting on it. Today, hip-hop rolls along as comfortably as Puff Daddy does in his Bentley...
...premise: A joint venture between Harvard-Radcliffe Ballet Company and Mainly Jazz, this show gives high-quality, wide-ranging dance in one evening. Works include everything from funky hip-hop to classical ballet, highlighting modern, creative, student choreography and a rock jazz/ballet piece...