Word: hore
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Most newsworthy feature of Neville Chamberlain's Cabinet reshuffle last May was the appointment of pudgy Leslie Hore-Belisha as Secretary of State for War. In Stanley Baldwin's Government this shrewd little Jew, as Minister of Transport, had won unprecedented publicity by his road-safety campaign, his famed orange-topped Belisha Beacons...
...point of Hore-Belisha's new appointment was obvious-his iob was to get much-needed recruits for the British Army. the ugly duckling of Britain's fighting services. With the sort of interest shown in a popular cricketer, Britishers-from black-coated civil servants in Whitehall to roisterous cockneys on Hampstead Heath -waited last week for War Secretary Hore-Belisha to reveal his program...
...easy for Britons to see how War Secretary Hore-Belisha could devise still more startling stunts. His plan proved to be merely a scheme for persuading soldiers now completing their initial seven years' service to sign up for another 14. The inducement: a life pension of 34 shillings ($8.50) a week. To 90,000 who have recently done their seven years and left the army, the War Secretary offered the same terms if they would return to the colors. The average Tommy could not see what the fuss was about. To him the solution was crystal-clear-more...
...misser of tricks for the League. Realistic Neville Chamberlain, his friends intimated this week, is bossing Eden & Simon hardest only because they need the most bossing, is giving plenty of scope to his more active and realistic Cabinet colleagues, such as Home Secretary Sir Samuel Hoare, War Minister Leslie Hore-Belisha, Minister of Health Sir Kingsley Wood...
...insomnia of Prime Minister Stanley Baldwin abated during his prolonged vacation (which had continued up to last week since last July), and he was back at No. 10 Downing Street to shake up the British Cabinet before it again faced the House of Commons. Mr. Leslie Hore-Belisha, the smart, young Jewish Liberal who seems never to take a vacation but fills British newspapers all summer with personal publicity about his "Belisha Beacon" and other traffic gadgets (TIME, Nov. 26, 1934), was rewarded by promotion of his Ministry of Transport from sub-Cabinet to full Cabinet status. Minister of Agriculture...