Word: horibuchi
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...except Seiji Horibuchi, president of San Francisco-based Viz Communications, who observed the popularity of anim? among American kids and decided the country was ready. Two years ago he approached Japanese publishing giant Shueisha about exporting its popular teen-oriented Weekly Shonen Jump (shonen means "boy" in Japanese) series to the U.S. After a year of negotiations, Horibuchi convinced Shueisha's skeptical executives that American kids were an audience waiting to happen. It may have helped that Weekly Shonen Jump's Japanese circulation has declined by half, to about 3.4 million, since the mid-1990s, and the company was looking...
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