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That attitude is changing, says Ruby Gottlieb, a media buyer for Horizon Media, because advertising firms like hers now realize baby boomers not only are more numerous than young adults but--at the top of their careers, with mortgages paid off and kids grown up--also have more spare change: "I think there's a tremendous spending power and amount of products that they're open to." Magazines for those 50-plus are also getting a boost because prescription-drug firms, whose biggest market is seniors, are redirecting ads from doctors to consumers...

Author: /time Magazine | Title: Boomer Rags | 2/18/2002 | See Source »

...economic bubble popped 12 years ago - the van Goghs, Rockefeller Center, national confidence - add one more: the comforting, all-accepted platitude. You don't hear the whens, hows or ifs of economic recovery anymore: the unspoken question these days is whether some seismic collapse is on the near horizon. Lifetime employment, a pillar of the Japanese miracle, has been supplanted by the specter of lifetime underemployment for today's twentysomethings and brutally early retirement for the salarymen who rose out of that rubble. A lot of Japanese are shaking their heads and muttering, "Times are bad, but ..." and the sentence...

Author: /time Magazine | Title: The Sun Also Sets | 2/18/2002 | See Source »

...carriage coal train snakes through the countryside. Another blast and we lift to 300 m. From that height we can see a 40-km stretch of the valley?a lush strip running east to west. To the north flows the mighty Hunter River and on the southwestern horizon rises the magnificent Brokenback Range. Tawny mineral-rich hills act as a watershed, enriching the region's fertile soil. It is the soil, in conjunction with the climate and the pioneering vintners, that has given the Hunter its reputation for producing some of the world's best Shiraz, Semillon and Chardonnay grapes...

Author: /time Magazine | Title: Touring Down Under from On High | 2/4/2002 | See Source »

Shangri-la. The very name is an incantation that evokes images of a mythical mountain paradise where peace reigns and life approaches perfection. Drawn from the pages of James Hilton's 1933 classic, Lost Horizon, Shangri-la has become synonymous with exotic escapism, a connotation not lost on the tourist industry...

Author: /time Magazine | Title: Peddling Paradise in Sichuan and Yunnan | 1/28/2002 | See Source »

...home. A Gallup poll earned top headlines after finding 95% support for the bid among Beijing residents. But there's another explanation for such favorable results: heavy-handed propaganda. A similar poll showing 87% support outside Beijing went unreported because "it was deemed too low," says Victor Yuan of Horizon Research, which conducted the study. Ordinary Chinese will never read a quote saying the Games "will bring Beijing's corruption to the world's attention," as Zhao Hong, a teacher of Marxist philosophy in the distant city of Kunming, told Time. And they don't know that a member...

Author: /time Magazine | Title: The Softer Touch | 1/15/2002 | See Source »

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