Word: horizons
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Dick Parrott, 65, is one of Kastel's informants. Parrott raises grass-fed organic beef on a 500-acre farm near the Nevada-Idaho border, about 40 miles from the Horizon Organic dairy farm. After reading one of Cornucopia's newsletters, he e-mailed Kastel with concerns that Horizon wasn't meeting federal organic regulations - in part because its operations were so big. He began driving his pick-up truck to the Horizon farm, camera in hand. "You can drive around and see the cows aren't in pasture," says Parrott...
...could recognize the milking barn, and a couple hundred cows standing up to their ankles in manure," Parrott says. He sent pictures to Kastel, who posted them on Cornucopia's website. A Horizon spokeswoman says the photos may have shown cows standing in mud after rain...
Joseph Scalzo, chief executive of Dean Foods' WhiteWave, which manages the Horizon Organic brand, invited Kastel to the company's Idaho farm in June 2006. Scalzo outlined the company's plans to spend at least $10 million expanding the farm's pasture, enabling cows to graze at the same time. But by that visit, Cornucopia had already embarked on its report card project - and had mailed Horizon and other farms its survey with 19 questions, ranging from how many cows were on a farm to whether they were treated with antibiotics. Scalzo says Horizon declined to participate in the survey...
After Cornucopia issued its report card, the Organic Consumers Association e-mailed some 380,000 organic food devotees calling for a boycott of Horizon milk. Dozens of food co-ops pulled the milk from their shelves. Horizon responded with ads in publications popular with organic-food advocates, like the Utne Reader, showing cows grazing in lush fields. Scalzo says, however, the boycott barely affected his company's sales, and that activists like Kastel cast doubt on the entire organic-food movement. "This is eroding consumer confidence in the business, this industry and the family farms he's a self-proclaimed...
...rocketing price of jet fuel has prompted the industry to rethink its jets- first strategy on short-haul routes (less than 500 miles, or about 800 km). Seattle-based regional carrier Horizon Air, owned by Alaska Air, was a hard sell on the Q400 until it couldn't get deliveries of the CRJ-700, a 70-seater regional jet, from the Canadian company. So Horizon grudgingly ordered 12 turboprops, and the airline hasn't looked back. "We found out very quickly that the Q400 was a completely different animal," says Pat Zachweija, until recently a top executive at Alaska...