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...filled with anesthetic gas and baited with thin pieces of meat so that the eagle's talons would prick the bubble, causing a knockout drop. Still others saw a profit in Goldie's exploits. Britain's wideawake malted-milk firm rushed out advertisements urging "Give Goldie Horlick's!" One of its biggest oil companies took a half-page ad to declare...

Author: /time Magazine | Title: World: A Flying Symbol | 3/19/1965 | See Source »

...Sullavan moved to Connecticut, and Brooke went to a school unused to the Hollywood breed. Within six months after her arrival, Brooke recalls proudly, one teacher had a nervous breakdown. A little later Brooke was expelled from the Girl Scouts. Meanwhile, Mommy married Kenneth Wagg, then a director of Horlick's Malted Milk, and, insists Brooke, "we had nothing but malted milk in our pantry. I was even sent out on my bicycle to peddle the new products in the neighborhood...

Author: /time Magazine | Title: New Faces: Second Generation | 2/3/1961 | See Source »

...saga of Happy Knoll is told in a series of letters, most of them from Roger Horlick, harassed member of the board of governors, to Albert Magill, the club's president emeritus, well-heeled elder statesman and occasional philosopher-he has been known to compare Happy Knoll to the Baths of Caracalla. For all its outward bonhomie, the Horlick-Magill correspondence chronicles a perpetual crisis -settling foundations, unsettled bar bills, membership raids from the wily rival club, Hard Hollow, and fights between locker room cliques (the change-shoes-and-leave set v. the shower-and-have-a-few-drinks...

Author: /time Magazine | Title: Books: The American's Castle | 6/10/1957 | See Source »

Died. William Horlick Jr., 64. malted milk tycoon; of heart disease; in Racine...

Author: /time Magazine | Title: Milestones, Apr. 8, 1940 | 4/8/1940 | See Source »

...gloom. Luxembourg was still silent, but Normandie was back (identified now as International Broadcasting Co.), from 7 a. m. to 8 p. m., with all its old zip and a set of sponsors recommending such soldier-boy comforts as Reudel's Rest-Your-Feet Salts, Freezone Corn Cure, Horlick's Night Starvation Dried Milk. After business hours, Normandie continued to do its bit till 1 a. m., broadcasting propaganda to Austrians and Czechs...

Author: /time Magazine | Title: Radio: Swing and Mr. Nasty | 11/6/1939 | See Source »

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