Word: hormel
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Dates: during 1950-1959
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...that it would have much of a postwar market. But G.I. memories were short, and postwar teen-agers never knew that they were not supposed to savor Spam. Since 1945, Spam sales have climbed from 30 million cans a year to 48 million. Sales of its maker, George A. Hormel & Co. of Austin, Minn., are racing 12% ahead of last year's pace, will probably top $400 million in 1959. This week Spam passed its proudest milestone: Hormel & Co. produced its one billionth...
...through the years, Hormel has ignored the wartime barbs, figuring that any publicity was good publicity. Last week Chairman Horace Harold Corey sought to correct history. The chewy, watery product that wartime G.I.s damned as Spam was really a lower-grade concoction, made under Army specifications: no ham (Spam itself has 6%-8%), cheaper cuts of pork, longer cooking of meat in the tin so that ersatz Spam could withstand tropical heat or Arctic cold. Naturally, the product had a certain unforgettable stick-to-the-ribs quality that provided a unique gastronomical experience. But it should not have been confused...
Cool as a Cuba Libre, Hormel protested his innocence. The accusations, said he, were all a big misunderstanding. When the rented plane's owner heard that it had gone down in Cuba, he asked Hormel what had happened. Hormel denied ever making the flight. He was in Alabama at the time, he said; someone must have stolen the plane while his back was turned. It may be tough to prove. In Havana last week, the word was that Flyer Hormel had left his passport in the splashed plane-and that the U.S. Navy found the document when it towed...
Arrested in Miami last week: Charles Hormel, 45, the smooth-talking, high-flying U.S. citizen who identified himself to a TIME correspondent in Havana as the pilot of a plane loaded with arms that ditched in Guantanamo Bay fortnight ago (TIME, Sept. 1). Charge: violating the U.S. Mutual Security Act by illegally exporting munitions, specifically, a load of arms and ammunition destined for Fidel Castro in his war against Dictator Fulgencio Batista...
Less than 72 hours later, in the middle of cop-filled Havana. Charles Hormel, 45, U.S. citizen, coolly identified himself to a TIME correspondent as pilot of the plane. A rebel sympathizer who married into a wealthy Cuban family 17 years ago, Dayton-born Charles Hormel (distant kin to the meat-packing family) began flying to rebel territory last October. Twenty-seven times he flew an arms-laden plane, usually rented at Miami International Airport, to Cuba. After ditching on flight 28, he swam ashore, and the rebels put him on a bus for Havana. The Navy recovered the plane...