Word: hormell
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Early in the Cavett crusade, maverick FCC Commissioner Nicholas Johnson, a frequent guest on the show, telephoned Cavett from Washington to ask how he could help. Soon sponsors began to rally round. "The Cavett show is an outstanding buy that delivers a quality audience," wrote Hormel Marketing Director Thomas Purcell in a letter to ABC. "The general ratings really don't mean that much. What counts is the people the show is reaching...
Divorced. Leslie Caron, 33, elfin French film star (The L-Shaped Room, Father Goose); by Peter Hall, 34 director-producer of London's Royal Shakespeare Company, her second husband (her first: Chicago Meat Heir George "Geordie" Hormel II): on uncontested grounds of adultery with Hollywood Actor Warren Beatty, who was ordered to pay court costs: after nine years of marriage, two children; in London...
...interstate highway, does not advertise, seeks no transients. Although it is in a Negro neighborhood and employs 24 Negroes, it serves Negroes only from a take-out counter. Yet Ollie's beef-some $70,000 worth last year-was purchased from a Birmingham wholesaler who imported it from Hormel meat-packing plants outside of Alabama. Racial discrimination, ruled the court, affects the volume of Ollie's business, and therefore the amount of meat it buys...
...that it would have much of a postwar market. But G.I. memories were short, and postwar teen-agers never knew that they were not supposed to savor Spam. Since 1945, Spam sales have climbed from 30 million cans a year to 48 million. Sales of its maker, George A. Hormel & Co. of Austin, Minn., are racing 12% ahead of last year's pace, will probably top $400 million in 1959. This week Spam passed its proudest milestone: Hormel & Co. produced its one billionth...
...through the years, Hormel has ignored the wartime barbs, figuring that any publicity was good publicity. Last week Chairman Horace Harold Corey sought to correct history. The chewy, watery product that wartime G.I.s damned as Spam was really a lower-grade concoction, made under Army specifications: no ham (Spam itself has 6%-8%), cheaper cuts of pork, longer cooking of meat in the tin so that ersatz Spam could withstand tropical heat or Arctic cold. Naturally, the product had a certain unforgettable stick-to-the-ribs quality that provided a unique gastronomical experience. But it should not have been confused...