Word: hormell
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...Chicago Bears. There was the Oorang Indians, Jim Thorpe's team named for the Oorang Airedale Kennels. In Japan today there are many corporate teams, including the Nippon Ham Fighters, owned by a pork producer, but that's baseball. Back in our country, maybe someday we will get the Hormel Spams...
...better consumer-goods managers are using these facts to advantage. Distillers Remy Martin and Courvoisier regularly run Mandarin- and Cantonese- dialect Cognac ads in Chinese newspapers and magazines. And meat packer Hormel & Co. designed some of Spam's in-store promotional displays in Korean. Others have stumbled. A New York Life Insurance Co. ad designed to appeal to Koreans failed miserably because it used a Chinese model. Citibank had to drop a New Year's holiday TV ad targeted at Chinese consumers after viewers complained about the sexual innuendo of corks popping out of champagne bottles. The bank replaced...
Honey, load the Winnebago! Proprietors hope the gargantuan Mall of America, opening in Bloomington, Minn., this week, will pass even Disney World to become the hottest vacation destination in the U.S. They expect 40 million visits in 1996. Besides its own amusement park, the mall will feature a Hormel cookout area -- SpamLand? -- and (move over, Epcot!) the LEGO Imagination Center, a 5,000-sq.-ft. room of giant LEGO models. Sorry, kids, you can't build this stuff at home...
Kopple's material is unpromising: a labor dispute at the Hormel meat- packing plant in little Austin, Minn., eight years ago. My dear, how quaint. Are they really still having these things? Yes, and they are more difficult than ever to evaluate. In Austin there were three sides: a management operating in a depressed industry and determined to roll back wages despite continuing profits; an international union convinced that this was the wrong time for a strike; and a local union led by militants and further stirred by a hired consultant whose strategy was to embarrass the company into capitulation...
...could use another victory to erase the memory of a highly publicized defeat. In 1985 and 1986, Rogers helped orchestrate what turned into a long and bitter walkout by meat-packers at a Hormel plant in Austin, Minn. That brought him into conflict with the Union of Food and Commercial Workers International, which came to disapprove of the walkout and such stratagems as dispatching pickets to Hormel plants that were not on strike. Hormel eventually outlasted the strikers, and 650 jobs were eliminated...