Word: hornets
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This midnight ride of American Motors engineers was a regular test in their effort to develop doors that slam with what automen call a solid "thunk." One result showed up last week as American Motors introduced the Hornet, its new small car, with an advertisement that urged: "Open a door and listen for the reassuring thunk you get when you close it." In auto showrooms, the sound of a car door slamming touches some responsive chord in the frazzled psyche of the American buyer-and all the automakers know it. "There is very little to go on when...
...course, there have been some changes in prices. G.M.'s are up an average of $125 a car, Ford's $108, Chrysler's $107, American Motors' $81 (though the Hornet, at $1,994, is pointedly priced $1 below Ford's competing Maverick). Automen justify the increases by citing higher production costs. G.M. figures that payroll costs have risen 6% in the past year and will go up another 6% this month under terms of the company's labor contract; steel is up 6%, copper and lead 24%, zinc...
...AMERICAN MOTORS will make its bid for the economy market this month. The all-new Hornet replaces the aging Rambler. The Hornet has a wheelbase of 108 in., which makes it the biggest of the small cars. Although its price had not been announced as of last week, the car will be offered with such options as a V-8 engine and a vinyl top, which could make it one of the most expensive compacts. Early next year, American will roll out the Gremlin, which is basically a Hornet with 10 in. lopped off the back...
...does with a research satellite that returns to earth lethally contaminated, there has rarely been such a right book at such a right time. Only two months ago, I remember hearing someone's garbled version of the proposed Apollo recovery that had our trio of astronauts stepping onto the Hornet and then shaking hands with President Nixon before being packed off into a world of saran-wrapped sterility--all in all, a delightful thought, in which the nation and the moon germs could only stand to gain. Unfortunately, it didn't happen, Houston, unwilling to sacrifice such other-worldly germs...
...astronauts were flown to Houston, a cargo nearly as precious was rushed to the Manned Spacecraft Center. Transported separately so that the whole shipment could not be lost in a single accident, two boxes containing some 60 lbs. of lunar soil and rocks were flown off the U.S.S. Hornet in two helicopters and taken to Johnston Island. From there, they were airlifted aboard two planes directly to Houston, then trucked to the Lunar Receiving Lab (LRL). The space agency gave the rocks such VIP treatment that NASA Administrator Thomas Paine, Robert Gilruth, director of the Manned Spacecraft Center, and Apollo...