Word: horseless
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...company overinvested in bicycles, lost out. Unperturbed, Durant got control of the tottering Flint Wagon Works, sold $10,000,000 worth of stock to exploit its rights to manufacture a horseless carriage, designed by David Buick. He made millions in a few years, laid grandiose plans to take over the lusty young auto industry. He almost did, by merging five companies-Henry Ford was the most important holdout-into General Motors...
Most nostalgic note in the book: an exchange of letters between Melvin Hall's father and the Winton (automobile) Corporation, circa 1898: "Dear Mr. Winton: I am now in possession of my horseless carriage, which is giving me fine service. There is one feature, however, which disturbs me, and that is the question of repair of . . . puncture...
...Dear Mr. Hall: I am glad to hear that your horseless carriage is giving you the satisfaction that I felt sure it would. As to the tires, you need have no concern. They are made of real rubber and are five-eighths of an inch thick...
...Ford II's determined effort to fix union responsibility fell short. Henry J. Kaiser might have turned out to be the hero of the year if he had turned out cars the way he had turned out his ships. But his car-making stuttered along like an 1896 horseless carriage. For great performance, U.S. business had no Man of the Year...
...Floyd Clymer knows primitive automobiles, motorcycles and their labyrinthine lore as a classical scholar knows the conflicting texts of Manilius. Clymer has always salted down automotive data and keepsakes. In his office files are scores of automobile articles, thousands of automobile advertisements, which he saved from old magazines like Horseless Age and Ainslee's Advertiser...