Word: horton
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...Maalox, here comes WILLIE HORTON II. Republican pollster Bill McInturff says George Bush's 1988 attack ads will pale beside the campaign commercials both parties will air next year. The voters are mad as hell, and just about every candidate seems eager to harness that anger -- or at least deflect it to the other guy. Besides, TV ads are too expensive to waste on reasoned debate over the economy and the homeless. The bipartisan conclusion: keep it short -- and mean. Dan Quayle has appointed himself the "pit bull" of Bush's campaign. G.O.P. insiders boast that if Mario Cuomo runs...
...national Republican leadership, which strongly repudiates him but now finds many of its most effective themes tainted by the ex-Klansman's use of them. In the 1992 presidential campaign, George Bush may find it dangerous to blast affirmative action and racial quotas -- much less run Willie Horton-style ads -- now that Duke has catapulted to national prominence under a Republican banner...
Bush carefully studied the leadership style of Ronald Reagan, which was to keep a public amiability while having a wrecking crew ready in the boiler room. Bush has had his political roughnecks, like Roger Ailes and the late Lee Atwater, who played the Willie Horton race card in the 1988 campaign. "I can't imagine this campaign will be that tough," muses a White House tactician. "But we will be ready...
...stereotypes this time. No Cosby, Oprah, Willie Horton, Michael Jackson, Michael Jordan, Jesse Jackson. The black nominee was a conservative, not a predictable character with a predictable party line. What's this? Blacks are different from one another? Think different thoughts? Men and women, of whatever race, could not begin to search for the truth in the case without looking into themselves...
...David-and-Goliath aspects of the competition. New gladiators with backgrounds as professional football players and Olympic competitors were hired. The costumes were redesigned for a sportier look. And, most important, both gladiators and contenders were directed to play for real. "It's now pure competition," says Horton, a former lineman with the Philadelphia Eagles and Boston Patriots who is the only one of the gladiators from the original pilot still with the show. The authenticity of the competition is driven home by the injuries among gladiators as well as contenders. "We've had broken collar bones, torn up knees...