Word: horton
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...policy as his ticket to the White House and the true measure of presidential achievement. After Michael Dukakis' rousing performance at the 1988 Democratic Convention, Bush was down 17 points in the polls. A rash of silly sloganeering and low blows ensued (remember the Pledge of Allegiance and Willie Horton?), but the road back followed a carefully detailed game plan and always returned to attacking Dukakis as ill equipped to manage America's world role. Whenever complicated domestic questions threatened to confuse the message, Bush heeded his handlers' advice and pushed his central theme. "The single most important...
...Horton and Sneetch...
...despite my best efforts to stoke them, the fires of rage have cooled. Was Roger Ailes the prisoner and Willie Horton the political strategist or the other way around? And what does it all have to do with starvation in Ethiopia, anyway? Yet, thanks to the peculiar economics of the direct-mail business, a heart that bleeds only sporadically and selectively is worse than a heart that doesn't bleed...
...price to pay abroad. That message meant at least as much to Bush as the gloating of his political advisers over the payoff at home. To his credit, he seemed genuinely embarrassed when the bumptious Republican National Committee chairman Lee Atwater rushed to treat Noriega like Willie Horton, the murderer and rapist whose mug shot figured so prominently in the 1988 campaign -- a bad guy that good Americans love to hate...
...boon for democracy, but bring in a rival and you create that lucrative state known as consultant gridlock. Before long the airwaves will be dominated by dueling commercials, each more shrill and negative than the last, until foreign elections pivot on the local equivalents of Willie Horton and the Pledge of Allegiance...