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...your enemy. As manager of George Bush's 1988 campaign, Atwater emphasized the role of what he called the "35 excellent nerds" in his Opposition Research, or "Oppo," unit. They pored through the political record of Michael Dukakis and dug up the emotional issues -- the Pledge of Allegiance, Willie Horton -- with which Bush battered his rival...

Author: /time Magazine | Title: Operation Dig | 7/6/1992 | See Source »

Roger Ailes. The taint of Willie Horton lingers, but Bush needs a tough guy almost as much as he needs a clear image...

Author: /time Magazine | Title: Dream Team | 6/15/1992 | See Source »

WEBER: Let me make clear that even though I think divided government is a very serious problem, we desperately need an agenda-setting campaign. The Bush people ought to resist the temptation to have just a symbolic or gimmicky campaign -- Willie Horton or something like that...

Author: /time Magazine | Title: Mr. Smith Leaves Washington | 6/8/1992 | See Source »

...racial dimension flows naturally into the political, where the uglier side of Quayle's mission begins to become apparent. One of Quayle's amazing but unlikable feats last week was metaphorically to transform old Willie Horton into a beautiful blond fortyish wasp has-it-all knockout. (Horton was the black murderer who raped a housewife while on furlough during the time that 1988 Democratic candidate Michael Dukakis was Governor of Massachusetts; the Bush campaign used Horton to ridicule Dukakis.) So in 1992, by Quayle's interesting subliminal design, Murphy carries at least some of Willie's message: mindless liberalism allied...

Author: /time Magazine | Title: But Seriously, Folks . . . | 6/1/1992 | See Source »

What we have now is mud wrestling and dirty tricks and Willie Horton, and just stuff that everybody goes into a feeding frenzy over. It encourages virtually everybody who might be a good President...

Author: /time Magazine | Title: An Interview with Ross Perot | 5/25/1992 | See Source »

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