Word: horwich
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Dates: during 1950-1959
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...committee: Psychologist Robert M. Goldenson. Dr. Frances (Ding Dong School) Horwich and NBC Board Member Mildred McAfee Horton, ex-president of Wellesley College. Some of their chief complaints...
Comics & Westerns. TV's swarming children's shows are designed to ensnare the growing urchin almost from the moment his infant eyes begin to focus. One of the best shows is reserved for the very youngest: NBC's Ding Dong School, featuring Dr. Frances Horwich and making life easier for mothers and their pre-school young. From here, the moppets are expected to progress by easy stages through Du Mont's Magic Cottage, ABC's Smilin' Ed's Gang to NBC's Pinky Lee Show and the bedlam of Howdy Doody...
There was nothing odd about the brown-eyed lady walking down the street of Evanston, Ill. one day last week-except that two little boys kept shrieking: "There she is! .There she is!" Adult passers-by could not help but stop and look. To most of them, Dr. Frances Horwich of Roosevelt College was probably unknown. But to the small fry of Chicago and its suburbs, Miss Frances is a celebrity...
...Frances Horwich achieved celebrity only this month, when she took a leave of absence as chairman of Roosevelt's education department to become founder, principal and only teacher of something called the Ding Dong School. Today, Ding Dong has hundreds of pre-kindergarten pupils, all of whom attend television classes five mornings a week. By last week, Ding Dong was getting so much fan mail (more than 100 letters a day) that station WNBQ decided to keep its experimental school open...