Word: hoses
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Dates: during 1980-1989
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...activity and prosperity of America's retirees have not gone unnoticed on Madison Avenue. There was a time when advertisers behaved as though no one past middle age ever bought anything more durable than panty hose. No more. Few marketing experts can ignore the fact that Americans over 50 earn more than half the discretionary income in the country. Magazine publishers are betting on the favorable demographics. Norman Lear's former wife Frances, 64, will next week debut Lear's, a glossy upscale bimonthly for women over 40. Major firms are forming special groups to study the senior market...
...hundred yards down the fire line, Greg Geisen, 32, from Alderpoint, Calif., blasts away at a burning tree with a hose. He wears the regulation fire-retardant green pants, yellow shirt and hard hat, and a dirty cloth is stretched across his mouth and nose. "My wife was crying when I told her I'd be going out," he says, leaning against the force of the water. "But I love it out here. It's just me against this fire." Bill Ream, a 40-year-old from Weaverville, Calif., puts it another way: "I sleep in the back...
...making about $129,000 and Tammy $52,000, yet all the Bakkers' expenses, from tutors for the couple's two children to their personal automobiles, were covered by PTL. The ministry paid for virtually everything, no matter how trivial: Bakker once summoned a PTL plumber to attach a lawn hose to a spigot at his home...
...listed as Carmin's guardian, held the account. "The IRS is satisfied that money does not belong to the taxpayer that owes the Government money," said an agency spokesman. Carmin, meanwhile, celebrated the news, and escaped the summer heat, by frolicking in the cool spray of a garden hose...
...Triomphe, that proud tribute to French glories in war, has been showing signs of age. Unsettled by shifting foundations and vibrations from traffic, the 151-year-old structure is crumbling. An unsightly nylon net now hangs like ill-fitting panty hose from its ornately carved arches to catch chunks of falling stone...