Word: hosiers
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When Manhattan Hosier Abraham Feinberg stitched himself into control of the fraying Julius Kayser & Co. a year ago, the company's once-famous line of medium-priced lingerie, gloves and stockings had about as much sex appeal as sackcloth. Board Chairman Feinberg set out to woo the hard-to-sell, fashion-conscious college and career girl, hired top designers to turn out fetching new trifles, e.g., red "mambo" panties. He also revamped Kayser advertising to emphasize girlish glamour instead of spinstership thrift: "Be Wiser-Buy Kayser," its longtime slogan, became "You Owe It To Your Audience." When Kayser...
...soapmaker is more aware of this theory than Procter & Gamble's President Neil Hosier McElroy, as handsome, ruddy-faced and well-scrubbed as one of his own radio heroes. P. & G. was in the advance guard of soap opera, helped start it on its interminable way more than 20 years ago with The Puddle Family. P. & G. writers were among the first to learn that the trick is to spin the story out to fantastic lengths, with a flood of tears to wash away every smile. This year, with 13 soap operas...
Economics, Bridge & Poker. Neil Hosier McElroy was born in Berea, Ohio, on Oct. 30, 1904, and raised in Madisonville, a suburb of Cincinnati, where his father was a high-school physics instructor, his mother a grade-school teacher. It was a strict Methodist household, but father and mother McElroy sensibly decided that if their three sons were to learn the ways of the world, they might as well do so at home. Instead of having their boys hanging around the local pool hall, they installed a pool table of their own. On Sunday evenings the family gathered for a weekly...
...Hosier investigated all 41 explosions to find out what the weather had been outside the mines at the time. In all cases except one, there had been sharp drops in barometric pressure (due to an approaching cold front or a low-pressure area). Two-thirds of the mine explosions, he found, took place a day or so after the pressure minimum...
...Hosier's explanation: lowered atmospheric pressure encourages the flow of gas out of the coal. If the increase is too much for the fans to handle, in poorly ventilated mines, the gas may accumulate until it forms an explosive mixture. He thinks that mine operators should take careful note of the weather and warn their miners to be especially careful when the pressure begins to fall...