Word: hosing
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Dates: during 1940-1949
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...publicized nylon stockings. In the words of one harassed clerk, it was "a madhouse." Elsewhere, in most of the hundreds of U. S. cities which shared the national debutx buyers were more philosophical, took their time about snapping up the latest addition to women's full-fashioned knitted hose...
Nationally advertised brands of nylon hose stuck to their opening prices of $1.15, $1.25 & $1.35 a pair. But nylon's Manhattan appearance touched off a price war on unbranded lines. It was started by Manhattan's big Macy's department store, which quoted the hose at $1.08 and $1.27. Bloomingdale's cut to $1.04 & $1.23. By mid-afternoon Macy's was down to 98∧ & $1.17, but Bloomingdale's stayed one cent under its competitor. For buyers, packed five deep at some hosiery counters, it was wonderful. Limited to two pairs apiece, they almost...
What helped the price war along was the action of Nylonmaker E. I. du Pont de Nemours & Co. in canceling minimum wholesale prices on the hose. Warned by recent U. S. Supreme Court rulings against Ethyl Gasoline Corp. and against twelve oil companies for fixing prices, Du Pont went further. The company waived all labeling requirements and announced that from now on any stocking maker could buy nylon yarn without a license...
Traffic in the Square was held up for fifteen minutes while firemen, with the help of the 11 engines and hose lines, brought the fire under control before a crowd of several hundred people...
Before John gave her hose and sables